Have you noticed that television has changed dramatically in the last decade? Consumers are no longer watching TV exclusively on a television. Today, movies and shows are streamed to devices that your customers hold in their hands or rest in their laps. Viewers are no longer simply waiting for entertainment to come to them, they are actively seeking content and watching it how they want and when they want. Consumers are also cutting the cord and choosing simpler ways to get the content they want, cheaper and faster. It’s the era of Netflix discovery, online video streaming, and binge-watching.
Advanced TV means any program or content not watched via broadcast, satellite, or cable. Popular streaming services like Netflix, Hulu, HBO GO, and Amazon Prime Video are examples of platforms that are offered this way. Apps like YouTube also offer an Advanced TV experience for the consumer, giving them the ability to choose from millions of videos and video clips and watch them on a Connected TV, laptop, or a handheld device, even a cell phone.
Over-The-Top (OTT) refers to content streamed to consumers via a broadband internet connection, as opposed to the traditional methods of cable and over the air. With OTT, consumers are casting aside their cable set-top boxes, opting out of costly monthly cable TV fees, and embracing the era of content anywhere on any device.
How do consumers get their OTT content? With a Connected TV, that is a television that connects to the Internet. We’re talking about Smart TV’s that are capable of running apps, streaming live content from the Internet, and connecting to other devices in the home to share media. The TV may be connected to a Roku or Apple TV device, or a game-playing console that serves content. With a CTV, consumers can create a channel lineup of their choosing, without having to take on unwanted cable packages. It’s like when you move out of Mom’s house and realize you can have dessert first without having to eat your vegetables.
We know Advanced TV advertising can be confusing. That’s why we offer a full agency solution for our clients.
How do you translate your brand message to the modern “internet” TV screen? Can you stay true to your company values and advertise on television and streaming services? How do you craft that marketing message so it isn’t ignored? Where do you go to place ads and how do you devise an advertising campaign and strategy? How can you target ads to consumers within driving distance of your store or event location?
We have answers to those questions because it’s what we do every day.
Why pay unknown advertising fees for ads that target the wrong people? That frequently occurs with traditional marketing plans. Instead, Advanced TV hones in on your target demographic and you usually only pay for the ads that get in front of your potential customers. That’s efficiency.
Advantages of Advanced TV:
The most exciting aspect of Advanced TV and streaming ads is the ability to reach customers on their screens in a specific geographic area. Once you create ads like this, you’ll never look at digital marketing the same way.
Why Advertise on Advanced TV?
If you’re struggling to capture good leads and spinning your wheels trying the same strategies, Advanced TV advertising might be for you.
Are You Having These Problems?
Consumer habits are shifting, are you ready for it? If you don’t adjust your marketing philosophy, you might be left behind and lapped by your competition. Traditional TV and media advertising can be costly and unpredictable, returning a poor ROI. With new Advanced TV ads delivered through streaming services, you employ a more sophisticated marketing approach.
How We Can Help:
Your customers are watching TV (and movies and video series) in smarter ways. It’s no longer wait until Thursday night to watch Seinfeld. Viewers are choosing to watch the content they love when they can do so, and in more dedicated ways. Netflix reported in 2018 that their viewers watch an average of 2.2 episodes of their favorite half-hour programs each time they log in to watch that program. Consumers are passionate about their favorite content, and they are telling us what they want and pre-selecting themselves as your next customer.
Television and visual media are how we got started. We know how to leverage the power marketing via television, and we know how to help your ads succeed. We design OTT advertising campaigns that are precise and scalable. We use the tools that work for your campaign, and we monitor your Advanced TV marketing strategy so we know what’s working and react to leverage those opportunities. We work with the major channels available for OTT marketing, such as ESPN, HGTV, the History Channel, and dozens more.
Integrated direct response marketing that delivers results.
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