Few tasks are shrouded in more confusion than building a website.
How much does a website cost? How should I expect to pay for it? How long will it take?
The answer is: it depends. But, most web developers don’t want you to know how they arrive at their price. Some web developers won’t even tell you their pricing structure until after they make a proposal, and then they often won’t break down the cost.
Here’s how we price our website design and development. We ask a few questions first:
- Do you need a custom website platform?
- Do you want to host your website or have it hosted elsewhere?
- Do you need ecommerce?
- Do you need scheduling or some other form of appointment-making or transactional functionality?
- How many pages of content and graphical assets do you require?
- How many different types of pages will need to be designed?
- What is your budget?
Once we answer these questions we can place our clients on one of three categories:
Custom Development Website Category
This client needs a specific web development project to satisfy backend needs or possibly for self-hosting environment and integration with their own database and systems.
Pricing: We price this based on per hour requirements after through examination of your requirements. Cost is base don $150 per hour. Most projects range in the $6,000 to $24,000 range. Delivery times vary, but generally this type of website project takes a minimum of two weeks, and possibly as long as 2-3 months.
Ecommerce or Transactional Category
If you need this type of website you are typically seeking ecommerce and/or transactional functionality (such as the ability for website visitors to make their own account and keep track of data in a dashboard, for example).
Boone Digital is a certified development partner with Shopify, and we build all ecommerce sites on that platform. We can design a custom theme or install and modify an existing Shopify theme.
Prices vary for a Shopify website based on the catalog size of your products and the complexity of your customer user experience. We bill a Shopify website at $80 per hour with a @300 setup fee. Most Shopify websites cost between $1,600 and $7,500.
For other types of transactional websites, such as an online teaching site or a website that allows for real-time appointments or customer account management, we bill at $90 per hour. Most website in that category cost between $2,000 and $10,000.
Essential Website Category
Many companies desire a web presence without the need for transactional or custom design. These websites are marketing tools to draw customers, to educate, to enhance credibility in your field, and to explain products and services.
We are certified WordPress developers, and we build all sites in this category on the open source WordPress platform. As of 2020, more than 30 percent of all websites run on WordPress, which provides an easy-to-use content management system (CMS) where you can update and manage your site.
Boone Digital has built more than one thousand websites on WordPress, dating back to 2003, when WordPress first appeared as a free, open source tool.
We bill these types of websites at $80 per hour with a $300 setup fee. The websites typically range in price from $1,000 to $4,000, depending on the number of pages and types of pages needed.
About Page Types
Many customers ask how we arrive at an estimate for our website design projects. The most important aspect of design is the scope of work. The biggest factor in scope of work is the number of types of pages required.
What are page types?
A website needs a home page, a contact us page, and typically an about us page. That’s just a basic outline. As a result, that’s three page types. Meaning, we will be designing and laying out three types of pages.
A home page has unique design requirements, as does as a contact page (a form, for example, and a map typically), and an about us page has its’ own design needs.
Most websites have at least 3-4 types of pages. Some sites have dozens of types of pages. This impacts the time and resources needed for your project. Because we are thorough with our scope of work process, we can estimate with high accuracy what your website will cost.
We request at least 1/3 of the project cost up front, and the other 2/3 at milestones or completion of work.