What is lead generation?
It’s the process of offering a way for visitors to your website to connect with you so you can convert them into customers.
Want examples? How about a Request For Quote form, or a Permission Asset download form?
At Boone Digital we use a Rule of Three philosophy with Lead Generation: we narrow your site to no more than three core activities, we build pages that require no more than three actions to connect.
Lead generation is crucial for B2B and ecommerce websites.