Content marketing is communicating with potential and existing customers through non-sales messaging.
When you connect with customers via content you have a much better chance of attracting them and retaining them as opposed to flooding them with sales copy.
Content can be produced for many channels: your website, social media, video, print, advertising, email newsletter, and many more.
Too many business owners complain that they don’t have time to spend on content. But if you have a website and you’re not producing content to help promote your business, sell your products and services, or spread your message, you’re making a big mistake. The good news is that there are methods to promote your content that can help your organization reach new customers.