Content Marketing

Content marketing is communicating with potential and existing customers through non-sales messaging.

When you connect with customers via content you have a much better chance of attracting them and retaining them as opposed to flooding them with sales copy.

Content can be produced for many channels: your website, social media, video, print, advertising, email newsletter, and many more.

Too many business owners complain that they don’t have time to spend on content. But if you have a website and you’re not producing content to help promote your business, sell your products and services, or spread your message, you’re making a big mistake. The good news is that there are methods to promote your content that can help your organization reach new customers.

If you aren't planning to market a piece of content, don't create it. Content without marketing is like a car without gasoline: it may look nice, but it doesn't get you anywhere.
Dan Holmes
Boone Digital

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