Being found online is crucial, because if customers can’t find you, what’s the point?
Many people think building a website is where digital marketing stops. But launching a website and not marketing it is like building a restaurant and never putting a sign on the door. If people don’t know who you are, they can’t be your customer.
Search Engine Optimization is the practice of building a website so it follows the best practices of search engines. It’s also making sure the website performs well on mobile as well as desktop devices.
SEO is also the practice of generating content that engages and educates your website visitor. A critical part of SEO is the development of conversion materials like landing pages, that generate leads.