Content Marketing Strategy
Many companies think all they need to do is list their services, slap a phone number on their website and WHAM! the customers will show up.
Nope, that’s not how it works.
A website without content is like a car without gasoline. It might look nice in your driveway, but it won’t take you anywhere.
Content Marketing Strategy is a plan to create and publish content that will attract new website visitors AND convert them into customers.
We have decades of experience creating content and marketing it for clients. But we also understand how to market that content so it gets attention.
Always remember: Content Marketing is two words. If you don’t market the content, it won’t work.
Blogging for Target Audience
Is your blog stagnant, boring, or limping along?
Don’t publish terrible content on your blog. It’s better to publish none than to have a stale blog.
A crucial strategy for Blogs is to produce content for your Target Audience. Why? Because those are the folks you want to acquire as customers.
Blog content should help your target audience solve their problems.
At Boone Digital we have created thousands of blog posts for hundreds of clients.
A landing page is any page on your website designed to communicate a service or product and offer a clear Call To Action to result in a conversion.
There’s a method for creating landing pages, which involves user experience and content philosophy that lends itself to leading your website visitors to making a decision to become your customer.
We design landing pages that lead to conversions.
What is a Pillar Page?
A pillar page is any page that provides deep, detailed content on a specific topic. That topic should relate to the core reason you have a website.
For example, a Wood Heating Products website might have a Pillar Page that explains in detail how to install a wood heater safely.
Pillar Pages are the “tentpole” content that holds up your business. Creation of a pillar page often takes a skilled content creator or copywriter.
Content doesn’t exist in a vacuum. You should create content that illustrates your commitment to your industry, to your community, and to your core philosophies. When you do that, you’ll get links to your content. And Google loves links, like kids love ice cream.
With Link Baking (a term Boone Digital coined), we work with others to build links within your content, so when the content is launched, there’s already a connection to another valued website or source.
Content + SEO
Great content is valuable. But if the content isn’t optimized for Search Engines, it won’t perform well.
Do you know the 5 most important SEO factors you need in every blog post? Do you understand the difference between writing content for sales materials, emails, and websites? Do you know how to optimize images and video and audio?
If you don’t understand SEO for content, or don’t have the time to do it, stop creating content and allow professionals like Boone Digital to help you.